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Africa’s protected areas make up approximately 14% of Africa’s land mass. However, wildlife tourism contributes <7% of Africa’s GDP.
On average, the top 10 global zoos generate 4,000x more return per acre than Africa’s protected areas. High-value farming generates 60x-1,000x & large global cities generate >90,000x.
The 70% wildlife population decline over the last 50 years, Africa’s 300% forecasted population growth to 4.2bn by 2100, climate change’s adverse effects on arable lands and rapid urbanisation are all increasing pressure on these protected areas.
Our Mission: To support African wildlife tourism and conservation through enhanced online and in-park visitor experiences, increased incomes for stakeholders and ownership for communities.
Enhance in-park and online protected area experiences.
Enrich communities in and around protected areas
Increase incomes: operators, guides, drivers, hotels & PA managers.
Scale awareness, education, and behaviour change via citizen science
We’re building technology platforms for wildlife stakeholders to support increased return per protected area acre – sustainably, restoratively, profitably for generations to come.
Lamusia Anzaya, CFA
Co-founder, Director
Venture builder: Co-founded and scaled an Adtech business to serve clients across the globe. 12+ years entrepreneurial and consulting experience in finance, investment, strategy and operations across impact investment, family office and Big 4 firms. Amateur Wildlife Photographer.
Charles Mutiso, MSc
Co-founder, CTO
Space scientist with 20+ years of expertise in software development, data analysis, and technical leadership. Has led solutions including exotic animal monitoring systems across multiple African countries, the Arctic, Antarctica, and the USA. Outdoors enthusiast and Scuba Diving Instructor.
Irene Amoke, PhD
Landscape ecologist with 20+ years experience across Kenya, South Africa and the UK, Irene brings an ecosystem approach to sustainable conservation. She has led the Kenya Wildlife Trust, as Executive Director, and worked with DEFRA (UK) and the Kenya Wildlife Service.
We are happy to hear from you! You can write to us via hello@safari-advisor.com

Restorative Tourism & Conservation Technology Platforms
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